COMMERCIAL

Drive demand and reach more customers and healthcare professionals with
Zuellig Pharma.

PRODUCT LAUNCH AND GROWTH SUPPORT

Building demand for your products requires agile sales and marketing models, deep understanding of regulatory rules and local medical and trade channel expertise.

This is what you get when you partner with Zuellig Pharma.

We help our clients maximize value and drive demand with commercial solutions that are tailored to deliver the best results for each product and patient profile.

REQUEST INFORMATION

FEATURE ARTICLES

SUCCESS STORIES

BRAND DEVELOPMENT

Our lifecycle management process helps to bring new products to market, accelerates product development and lowers operational costs. We have a history of helping clients revitalize previously non-promoted, non-focus brands and build new or newly acquired brands in existing and new markets.

ASSESSMENT & PREPARATION

We conduct assessment and preparation reviews as part of our market entry strategy for mature brands.

  • Market assessments which include a comprehensive review of current market conditions across relevant territories
  • Market authorization assessments within each market’s legislative framework
  • Regulatory affairs assessments with localized and customised product registration solutions
  • Multi-market launch planning using best practice tools and resources

EXECUTION

Our dedicated or multi-line sales solutions are fully integrated into our total service offering.

  • Sales and marketing strategies that integrate sales force tools with our own ePorte solution
  • Trade marketing across pharmacy, traditional and modern trade channels
  • Medical marketing consultation and strategy development
  • Multi-market launch planning using best practice tools and resources

POST MARKETING ASSESSMENT

We conduct post marketing assessments to ensure that our recommendations and strategies are aligned with pre-agreed results and commitments.

SHARE OF VOICE

Our contract sales model is a fee-based service that delivers effective channel management and marketing strategy execution. Our team of experts work with you to develop tailored, insight based approaches that grow share of voice and market share for new and mature products.

TAILORED SOLUTIONS

Our Commercial business models are tailored to meet your needs across different markets.

  • In-licensing models
  • Agency models managing all product activities
  • Contract Sales Organization (CSO)
  • Regulatory and Medical Consultancy
Our goal is to increase your operating efficiency and profitability, by tailoring the services you need to launch, grow or develop your brand in Asia.

FULLY INTEGRATED APPROACH

Zuellig Pharma is the leading pharmaceutical and healthcare marketing specialist in Asia, committed to delivering effective solutions that comply with all relevant laws and regulations.

We deliver total support across all markets with tailored, flexible approaches that leverage Zuellig Pharma’s broader expertise in clinical reach, distribution, patientcare, payor services, channel solutions and advanced analytics.

TELL US ABOUT YOUR REQUIREMENTS AND LEARN HOW WE CAN HELP

Enquiry Type:Enquiry Department:Country:SUBMIT