We are a valued partner for healthcare commercialisation, innovation, and expanding patient access across the region.
As a trusted healthcare partner, our commercial excellence, in-market capabilities, ethical principles and values are driven by our commitment to improving patient journeys and healthcare outcomes.

Revolutionise Healthcare with ZP Therapeutics

We specialise in healthcare commercialisation and helps organisations expand their access to markets. 
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Healthcare Commercialisation

ZP Therapeutics makes healthcare products and services accessible across 13 markets in Asia through an experienced team of over 2,500 healthcare representatives.
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Drive Growth for Commercial Partners

We have achieved a significant revenue increase through strategic partnerships and competency building, expanding successful collaborations with our commercial partners.

Our Expertise

Regulatory Affairs

Our team carries a strong track record in successfully registering innovative products and providing pragmatic regulatory solutions across the region.


Collection, detection, assessment, and monitoring adverse effects.

Medical Affairs

Integration of medical affairs, covering regional activity executed by local Medical Science Liaisons.

Market Access

Established market access function to enable patient care at the right time and price.

Market Excellence

Integrated regional and medical marketing operations, including multichannel marketing and virtual HCP engagement guided by our STORM framework

Digital Technology

Comprehensive virtual engagement with customers and integrated data analytics into the selling princess.

Sales Excellence

Our highly-trained sales team delivers superior HCP engagement in compliance with the best international standards in selling, message delivery, and product & disease knowledge.

Alliance Management

Our excellence in business transfer and management provides our healthcare partners with project management via central point of contact and cross functional coordination. 
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Our Extensive Partner Network and Coverage in the Region

We build strong lasting relationships with leading companies. Our healthcare partner network covers 90,000 pharmacies and drugstores, 30,000 stores, and various hospital channels across 13 markets in ASEAN.

Sales Force Excellence

Functional Competencies

We underline defined roles including talent management tools.

Data Management

We manage unique customer IDs for each HCP and institution as well as a secured and maintained corporate database.

Core KPIs

Our KPI metrics are aligned with business objectives including measured selling and coaching times with long and short calls.

Incentives Guidelines

We have standard operating procedures (SOP) for review by corporate.

Classification & Targeting 

We perform cross-functional development of C&T parameters in reference to the SOP with our tools in the SFA system.


We provide sales force automation tools for customer databases, call planning, reporting, and resource materials and management.

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Partnership Model and Management

Zuellig Pharma is a healthcare partner that invests in brands to drive efficient strategies. Our partnership model provides performance management with regular meetings facilitated by the Alliance Manager as a single point of contact.

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Digital Tools


Data Analytics

Identify opportunities and gaps for strategic customer segmentation, efficient sales targeting, better market insights and inventory management.


Integrated Omni-Channel

Identify opportunities and gaps for strategic customer segmentation, efficient sales targeting, better market insights and inventory management.


Virtual HCP Engagement

Get access to virtual seminars, product launches, and ad boards with HCPs alongside MD consent for email marketing campaigns and virtual & phone detailing by our salesforce.


Sales Force Automation

Experience better sales force management and automate territory management and sales calls activities to increase effectiveness and productivity.


eZRx Online Ordering

Get seamless order management with order visibility and analytical insights for doctors.

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